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中国综合布线市场的特征

2012-02-28 20:37 作者: 来源: 本站 浏览: 1,167 次 我要评论(15条) 字号:

摘要: 1.中国综合布线供应商现状 中国是综合布线市场全球竞争最为激烈的市场之一,市场供应商品牌超过40家,特别是在市场份额为2%~7%之间的“第二阵营”中,集中了十余家国内外一流布线品牌。与此同时,还有灏讯(Huber+Suhner)集团这样新进入中国市场的布线品牌...

1.中国综合布线供应商现状

中国是综合布线市场全球竞争最为激烈的市场之一,市场供应商品牌超过40家,特别是在市场份额为2%~7%之间的“第二阵营”中,集中了十余家国内外一流布线品牌。与此同时,还有灏讯(Huber+Suhner)集团这样新进入中国市场的布线品牌。而在市场主流的40多个供应商品牌中,国际品牌占了绝大部分,所占据的市场份额也远多于国产品牌。但是我们如何来看待国外品牌的问题?为了降低成本,现在许多国外品牌产品的生产基地都设在中国,或者在中国贴牌加工(尤其是线缆)。目前还存在一个不良的现象,在布线市场冒出很多“山寨”版、或冒牌的、或品质低劣的国外品牌产品,扰乱了市场的健康发展。这种情况的出现需要我们去认真对待。不过,国内布线品牌近年来持续壮大生产规模与增强市场的销售能力,在产品和技术层面已逐步达到国际先进水平。

根据整体市场统计,国内布线品牌总体约能占到总市场份额的25%左右。实际上,在一些政务工程中已经明确提出要选用在中国生产的品牌布线产品,这也为国内品牌产品的应用创造了基础条件。2010年12月7日,在“2010年度中国综合布线市场发展峰会”上,发布了由综合布线工作组主办评选的“2010年中国十大布线品牌”。其中,国产布线厂商首次达到了三家,分别为普天天纪、一舟线缆、天诚线缆。在我们针对数据中心布线市场的一项调查中,选择国外品牌占数据中心布线系统比例在50%~80%之间的受访者最多,且基本呈现平均分配的现象。这与2009年受访者较集中地(28.3%)认为,国外品牌占据了80%数据中心市场的情况相比,国外品牌占有率已经有所下降。

2.中国综合布线产品类型分布

2010年,中国综合布线市场“光进铜退”的趋势继续演进,国内数字城市的建设与光纤宽带建设步伐进一步加快,10GGPON标准也正式获批,光通信产业发展迅猛。在此背景下,光纤产品占综合布线产品的比例进一步提升。调查显示,    综合布线    在供应商的布线产品分布中,光纤产品达到16%,铜缆为79%,机柜类产品占4%,剩余1%份额为智能管理系统和软件等其他产品。

3.中国综合布线市场行业客户分布

从2010年中国综合布线市场的行业分布情况来看,仍然集中在房地产、金融、综合布线   政府、制造等几个传统领域,根据我们的调查,排名靠前的行业所占比例分别为:房地产22.8%,金融14.7%,政府13.6%,制造12.9%,信息8.8%,交通8.0%。我们看到,房地产行业在布线市场的集中度较为明显,这与2010年房地产行业走势有关,尽管2010年政府出台多个调控措施,但运行态势仍快速增长。2010年,房地产开发投资高速增长,开发投资达48267亿元,增长33.2%,增幅比上年提高17.1个百分点。

同时,房地产开发投资占城镇投资的比重由上年的18.7%提高到20%,    综合布线对城镇投资增长的贡献率为25.3%,拉动城镇投资增长6.2个百分点。房地产行业涨势,成为2010年综合布线市场重要利好因素,也决定了房地产行业在布线市场分布上的绝对优势。

同时,在经历过2009年的调整期后,2010年也是中国金融业和制造业从全球金融危机的影响中走出的年份,相关行业出现了较快的恢复性增长,继续保持传统行业优势地位。值得一提的是信息行业,电信运营商在深耕3G业务,以及加大光纤宽带建设投入力度过程中,不断进行产业升级,极大带动了布线市场的发展。另一方面,中国互联网行业以更加高速的态势向前发展,部分大型企业在数据中心建设上持续投入,    综合布线    给布线市场,特别是数据中心布线市场带来勃勃生机。

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