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奢侈品新宠赴美IPO

2012-03-04 20:48 作者: 来源: 本站 浏览: 17,449 次 我要评论(862条) 字号:

摘要: 唯品会是运营扣头浪费品的电子商务网站。从唯品会官方网站上可以看到,该网站运营的局限涵盖了服装、电器、化装品、活动器材等多种商品。化装品方面,在首页可以分明地看到资生堂的泊美系列产物和其他知名品牌产物。由于网站运营扣头商品,所以这里的泊美系列化装品都在7折左右。...

唯品会是运营扣头浪费品的电子商务网站。从唯品会官方网站上可以看到,该网站运营的局限涵盖了服装、电器、化装品、活动器材等多种商品。化装品方面,在首页可以分明地看到资生堂的泊美系列产物和其他知名品牌产物。由于网站运营扣头商品,所以这里的泊美系列化装品都在7折左右。市场售价150元的泊美·植物奢白致臻悦白化装水在这里仅售110元。

唯品会也制造了本人的手机客户端,在官网首页即可下载,便利消费者购物。记者发现,唯品会对商品的分类采用品牌分类的方法,即依照品牌对商品进行分类,而没有采用传统的“女装”“男装”等产物用处分类方法,这能够是思索到目的消费者为中高端用户的缘故。

此次唯品会进行IPO,被业界人士称为唯品会的破釜沉舟。唯品会自树立以来,网站发卖状况出现惊人的增进幅度。 唯品会   发明了浪费品发卖的贸易神话。唯品会在近三年的净营收辨别到达了280万美元、32358万美元、2.27亿美元,近两年增幅高达1000%和600%。与此还,唯品会高涨的运营费用问题日益凸起,成为制约公司进一步开展的瓶颈。近三年唯品会的净亏本辨别到达了138万美元、837万美元、1.07亿美元。

据业界人士猜测,以唯品会当前的营收情况和公司昂扬的运营本钱核算,公司最多可以运转两个月工夫。这也就意味着,此番唯品会募股集资,将会是破釜沉舟,是成是败,值得等待。

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